Rosete aims to create an environment that brings the fun back to fashion with guests able to see several shows at a time. The unique format of the show mixing celebrities, influencers, media, and consumers has become a popular format for brands aiming to not only get media attention, but also to build a relationship directly with consumers to build their direct-to-consumer business. Art Hearts Fashion founder, Erik Rosete is a proud Mexican American who has worked to create a community and haven for global designers.
This season, over 40 percent of designers were Latinx designers, which is credited in large part to the executive team’s Latinx heritage. Art Hearts Fashion has become a hub for prominent and up-and-coming designers to show collections and get noticed. The shows ran from Thursday, February 10th to Sunday, February 13th, and featured everything from fashion to fine art. Art Hearts Fashion hosted New York Fashion Week with over 20 global designers at their spectacular venue in midtown’s glitzy Ziegfeld this past weekend.
